AussieBum, the renowned Australian label specializing in men’s swimwear, underwear, and apparel, plans to establish its own manufacturing unit in India, as announced by Sean Ashby, the company’s founder and CEO. This strategic move aims to cater to both domestic and global markets.
Ashby stated, “By localizing production, we’ll generate employment opportunities and seamlessly integrate Indian talent and resources into aussieBum’s design and innovation process.”
Established in 1999 by Sean Ashby, AussieBum evolved from a modest swimwear venture into a renowned global brand.
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“We acknowledge India’s potential as an emerging fashion hub, where global and local styles intersect. Our brand aims to meet the style preferences of contemporary Indian men, offering apparel that seamlessly combines fashion, functionality, and sustainability,” the executive emphasized.
Indian consumers are showing a growing preference for sustainable fashion options. In October 2023, an Australian-based men’s innerwear and athleisure brand commenced its operations in India.
The brand operates manufacturing facilities in China, Bangladesh, Thailand, and Vietnam.
The innerwear market in India is valued at approximately INR 48,123 crore and is expected to grow at a compound annual growth rate (CAGR) of 11.5%, reaching a market worth of INR 26,952 crores by 2025.
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