In a significant development in India’s retail sector, the Apparel Group, a global fashion and lifestyle conglomerate, has entered into an exclusive collaboration with Shoppers Stop to introduce Bath and Body Works, one of America’s premier fragrance brands, to the Indian market. This strategic partnership marks a crucial milestone for Bath and Body Works as it ventures into the Indian retail landscape. Additionally, the collaboration introduces the innovative shop-within-a-shop retail concept at Shoppers Stop.
Shoppers Stop, renowned as India’s leading omnichannel destination for beauty and fashion, will feature Bath and Body Works’ first shop-in-shop at the bustling City Centre Mall in Salt Lake, Kolkata. This immersive retail experience offers a diverse array of Bath and Body Works’ signature products, ranging from body mists and shower gels to candles. The strategic move aligns seamlessly with Apparel Group’s vision to propel Bath and Body Works’ growth in India through the shop-in-shop format, catering to a new and vibrant market.
As beauty trends gain increased attention and international beauty brands become more accessible through online shopping, the Indian market is positioned for continuous expansion. Bath and Body Works, boasting nearly 40 stores across the country and a dedicated Indian website, has effectively established itself in the beauty industry. It has not only carved out a niche but also cultivated a loyal customer base, emerging as a prominent player in the thriving Indian beauty landscape.
“We are excited about the prospect of this alliance, which will enable us to introduce our brand Bath and Body Works’ products to a wider audience across India. We firmly believe that this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market. As we embark on introducing more global brands into the market, we eagerly anticipate working closely with Shoppers Stop to foster mutual growth and success,” stated Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.
Biju Kassim, Customer Care Associate and CEO, Beauty at Shoppers Stop said, “At Shoppers Stop, customer satisfaction is our guiding principle and meeting the diverse needs of our customers remains our top priority. With the introduction of Bath and Body Works in our stores exclusively, we are set to enhance our beauty offering significantly. This launch in the city of Kolkata, with its beauty conscious community and rich cultural heritage perfectly aligns with our mission of delivering premium products from a renowned brand like Bath and Body Works to the beauty enthusiasts in the region.”
Committed to enhancing its brand portfolio in India, the Apparel Group acknowledges the rising demand for international beauty products among discerning Indian consumers. The strategic partnership between the Apparel Group and Shoppers Stop represents a formidable collaboration, strategically positioned to leverage the increasing demand for premium beauty products in the Indian market.