Annapurna Swadisht, a fast-moving consumer food company based in Eastern India, made a significant announcement on Tuesday. The company has entered into an exclusive contract manufacturing agreement with Gopal Food Product. This strategic partnership brings together Annapurna Swadisht’s expertise in the food industry with Gopal Food Product’s manufacturing capabilities. Located at UPSIDC, Kotwan Industrial Area in Mathura, Uttar Pradesh, Gopal Food Product’s facility will serve as the dedicated manufacturing hub for Annapurna Swadisht’s products.
The newly established facility has a monthly production capacity of 1000 metric tons (MT) of biscuits, 60 MT of namkeen, and 150 MT of snacks. This state-of-the-art unit is capable of serving various regions, including East and North Rajasthan, the entirety of Haryana, West and Central Uttar Pradesh, Delhi-NCR, North Madhya Pradesh, South & West Uttarakhand, and more. To expand its footprint in Uttar Pradesh (UP), the company is actively enrolling new dealers and distributors, aiming to enhance its market presence in the region.
Recently, the company acquired the exclusive selling rights of a renowned noodle brand “My NOODLES” from Millenium Exim Private Limited. The company at present has more than 72 SKUs across its product portfolio.
Commenting on the development, Shreeram Bagla, Managing Director of Annapurna Swadisht Limited, said, “At Annapurna, we believe our products bridge a critical gap between affordability and superior quality. This has enabled us to expand our presence across the urban markets, especially in the eastern part of the country. We are now taking the affordability, quality, and taste proposition to similar markets led by our latest foray into UP. We are looking forward to offering choices to the consumers across the categories”.