For the first time in the history of India’s milk cooperatives, Amul‘s “fresh milk” brand will be available for sale in the United States.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which serves as the overarching organization for milk cooperatives in Gujarat and markets Amul branded milk, has partnered with the Michigan Milk Producers Association to distribute “fresh milk” in the East Coast and Midwest regions of the United States.
“We’ve been exporting milk products to the United States for the past 25 years. However, this will be the first time we will be offering fresh milk in the United States under the Amul brand. Jayen Mehta, managing director of GCMMF, said, “We expect this to be a game changer.”
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“We recently announced our US market debut to the board members of the Michigan Milk Producers Association during their 108th annual general meeting. They are a 108-year-old cooperative that ranks in the top ten cooperatives in the United States. “Our products will supplement theirs,” said Mehta, who was present at the announcement on March 20.
The GCMMF representative mentioned that the dairy plant of the Michigan Milk Producers Association in Ohio is strategically located, allowing Amul to reach markets in Chicago, Dallas, and other East Coast areas of the United States.
Amul is set to introduce its lineup of fresh milk in one-gallon (3.8 liters) and half-a-gallon (1.9 liters) packaging under the Amul brand in the United States. This range includes Amul Gold, boasting 6 percent milk fat, Amul Shakti with 4.5 percent milk fat, Amul Taaza with 3 percent milk fat, and Amul Slim with 2 percent milk fat.
Mehta added, “The composition of these dairy goods will remain the same as it is in India.”
Amul exports milk products to over 50 countries globally.
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