HomeNewsAmul's Tribute to WPL with "Indian PremHer League" Campaign

Amul’s Tribute to WPL with “Indian PremHer League” Campaign

The Women’s Indian Premier League (WPL) is anticipated to start its inaugural season this year. The first season, which is expected to have 22 matches, might start in March of this year, according to widespread opinion. Following the announcement, applause for the decision flowed across India. 

The dairy company Amul, which is well-known for its top-of-the-line topicals, has also jumped on board. They posted a topical on Instagram to commemorate this achievement in the sport. The iconic Amul girl is pictured sitting in a chair and wearing cricket gloves. Her bat is perched on the chair. The stack of bread and butter that was atop a chair caught our attention immediately. WPL trophy captivated the Amul girl’s attention. In keeping with its history of making puns based on current events, the post’s title read, “Indian PremHer League”.

Amul’s Tribute to WPL on Instagram:

The Instagram caption that accompanied the clever topical, mentioned “Amul Topical: Launch of WPL“. Although Amul’s products have their own popularity in Indian homes, its poster girl has gained recognition ever since the company was founded in 1950. She has provided humorous one-liners as commentary on significant events in India and throughout the world for decades.

Amul previously tweeted a post honouring SS Rajamouli‘s hugely popular period drama “RRR” and its historic win at the 80th Golden Globes. The Golden Globes awarded the song “Naatu Naatu” from the movie Best Original Song. Amul jokingly referred to it as “Really Remarkable Reward” in its post while still using the acronym RRR.

Naturally, Amul kept up the word play with a one-liner like “Amul say haan not naa tu butter.” Along with MM Keeravaani, the creator of the viral Naatu Naatu, the doodle also included the major stars of RRR Jr. NTR and Ram Charan.

WPL is indeed a great initiative to motivate and encourage great talent to come up at the national level in a game like cricket, which has been a male-dominated sport ever-since. New and young talent will not only get motivation with the initiative but will have a huge platform like WPL to perform and showcase their talent, as well.

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