Amrapali Foods, drawing on over three decades of expertise in litchi processing, is thrilled to introduce India’s first Direct-to-Consumer (D2C) delivery service for Shahi Litchis. Renowned as the pride of the Muzaffarpur district in Bihar, these exquisite fruits can now be savored by discerning consumers across the nation.
Shahi Litchis, often hailed as the ‘Queen of Litchis,’ boast a distinctive allure that sets them apart from their counterparts. Among the diverse array of litchi varieties cultivated in Bihar, Shahi Litchis hold the prestigious Geographical Indication (GI) designation, a testament to their authenticity and unique attributes. This coveted recognition not only validates their origin but also emphasizes their exceptional qualities, distinguishing them as a premium cultivar. Renowned for their captivating aroma and succulent flesh, Shahi Litchis tantalize the taste buds with a sweet, sugary flavor that epitomizes the essence of summer indulgence. Their robust fragrance and juicy consistency make them a favorite among fruit enthusiasts, offering a delightful sensory experience during their specific harvesting season.
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One of the hallmarks of Shahi Litchis is their reduced seed size, allowing for a higher ratio of flavorful, edible flesh. This distinctive trait enhances their appeal, providing consumers with a more indulgent and satisfying eating experience. Beyond their superior taste and texture, the GI designation carries profound significance, symbolizing not only the geographic origin but also the quality, tradition, and uniqueness embodied by Shahi Litchis. Much like how Champagne is synonymous with the Champagne region of France, Shahi Litchis serve as proud ambassadors of Bihar’s fertile soil and the skillful cultivation practices that have nurtured these regal fruits for generations.
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Nikhil Singh, the director and chief executive officer of Amrapali Foods, emphasized, “Our Amrapali Shahi Litchi Boxes encapsulate the essence of premium GI-tagged Shahi Litchis. Each box of Original Shahi Litchis contains meticulously selected authentic fruits harvested at dawn. Our meticulous process includes pre-cooling and sulfur treatment to preserve freshness and ensure the elimination of harmful germs. To maintain uniformity, only litchis free from twigs and leaves are chosen, and size grading ensures each litchi weighs an average of 25g. The premium set comprises four punnet boxes, each weighing 500g and crafted with appealing design aesthetics. Storing litchis in a refrigerator can prolong their shelf life, and our cold chain logistics ensure their delivery in a fresh, refrigerated state.”
He shared his excitement, stating, “Our D2C service bridges the gap between Bihar’s orchards and consumers, delivering the essence of these orchards directly to homes. Shahi Litchis represent a regal indulgence, and we’re delighted to make them accessible nationwide. In the coming 3 to 5 years, our aim is to showcase to the world the GI Tagged fruits, food, and other specialties unique to Bihar.”
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