Amazon, the e-commerce giant, saw double-digit year-on-year growth across home, kitchen, and outdoors categories in Dehradun and Uttarakhand.
In Dehradun and Uttarakhand, the company observed a 10% year-on-year increase in new customers.
Category-specific Demand Surges
Demand for sofas and beds surged by over 65%, while wardrobe and dining furniture experienced increases of more than 80% and 45%, respectively. Adoption of installation services grew by 1.25 times year-on-year. Waterproofing products and paints witnessed growth exceeding 150%. Digital door locks and video doorbells saw a 65% year-on-year increase in demand. Robotic vacuums experienced nearly a 100% increase in Uttarakhand. Additionally, there was a surge of over 50% in demand for gym fitness accessories.
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“As a customer-centric marketplace, here at Amazon India, our pledge is to bring forth ‘har muskaan ki apni dukaan’ (a store for every smile). Encouraged by the fantastic response, we continue our unwavering commitment to deliver exceptional customer service while offering a diverse range of products from leading brands, ensuring convenience and satisfaction for all,” remarked K N Srikanth, Director of Home, Kitchen, and Outdoors at Amazon India.
Top Brands and Consumer Preferences
Havells, Bajaj, Agaro, Milton, and Prestige emerged as the top choices among consumers in Dehradun. The state experienced a 40% increase in demand for coffee machines, over 50% growth for mixer grinders, a staggering 95% surge for metallic cookware sets, and a 40% rise for baking and pastry tools.
The electric vehicle lineup saw expansion with the addition of Green and Komaki electric vehicles, alongside Hero Vida, Chetak, and Okaya Ampere. Additionally, there has been a remarkable 175% surge in demand for solar power products on Amazon.in in Uttarakhand.
Amazon.in, an affiliate of Amazon.com, Inc., is operated by Amazon Seller Services Private Ltd. Offering a wide array of products at competitive prices and ensuring prompt delivery, Amazon.in also serves as a robust e-commerce platform for sellers. With over 20 owned and partner delivery stations and a network of over 100 ‘I Have Space’ partners in the state, Amazon.in ensures efficient distribution and accessibility.
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