UAE-based fashion and retail conglomerate Apparel Group is continuing its collaboration with Bollywood actresses Janhvi Kapoor and Aditya Roy Kapur for its footwear and accessories brand Aldo, the company has confirmed.
“This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand Aldo but also fortifies Apparel Group’s standing commitment towards their consumers in the Indian market,” said Tushar Ved, president, Apparel Group India Pvt Ltd.
The retail giant has strategically selected celebrities who resonate with its customers, leveraging their popularity to extend Aldo’s reach across its 70 stores nationwide.
Continue Exploring: Apparel Group India signs Aditya Roy Kapur and Janhvi Kapoor as faces of ALDO’s new collection
“The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at Aldo India. Their active energy and flair strengthen our brand’s credibility and resonate strongly with our consumers. With continued engagement, we look forward to even greater success in the future,” said Abhishek Bajpai, chief executive officer of Apparel Group India.
Recently, Aldo unveiled its Spring ’24 collection, offering a range of products in which each shoe is crafted with Pillow Walk technology for comfort.
“As we unveil Aldo’s captivating Spring ’24 collection, I’m thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step,” said Kapur about the collaboration.
Aldo ventured into the country’s market with the launch of its first physical store at Phoenix High Street in Mumbai in May 2005.
Apparel Group oversees a network of over 2025 retail stores, representing more than 80 brands across various platforms, and employs a multicultural workforce of over 20,000 individuals. Among the brands are Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, and Victoria’s Secret.
The company has established a strong presence in the GCC and developed successful avenues for market expansion in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, there are ongoing strategies to enter emerging markets like Hungary and the Philippines.
Continue Exploring: Aldo expands presence in India with grand opening of 4th store in Hyderabad, marking 66th outlet in the country
