Agrimax Foods LLP, a leading food solutions company, has launched its latest brand, ‘Bake&Co.’ This innovative brand is poised to revolutionize the millet-based baked goods market, prioritizing health, nutrition, and unparalleled flavor. The launch of Bake&Co. is backed by the government’s PMFME scheme, designed to empower micro food enterprises nationwide.
Agrimax Foods was established with the goal of enhancing the agricultural value chain, benefiting farmers, processors, & consumers alike. The company believes in procuring raw materials directly from farmers, enhancing them during processing, while matching the expectations of discerning customers.
Bake&Co. emphasizes “Healthy Snacking” with a delectable assortment of nutritious baked goods, designed to blend enjoyment with well-being. Their product line features Millet Cookies and Indulgence Cookies. Millet Cookies are tailored for health-conscious individuals desiring gluten-free, sugar-free, and preservative-free alternatives, crafted from nourishing ingredients such as millets, oats, fruits, nuts, seeds, and natural jaggery. On the other hand, Indulgence Cookies cater to those seeking luxurious treats without sacrificing health standards.
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Looking ahead, the Bake&Co. brand is set to focus on expanding its product offerings to include a range of Millet-based ready-to-eat snacks. This expansion will encompass savory options, namkeen, breakfast cereals, energy cookies, protein-rich cookies, and diabetes-friendly cookies. With India’s millet-based packaged food market projected to grow at a CAGR of 9.2% from 2022 to 2032, reaching an estimated value of US $91.1 million by 2032, Bake&Co. is positioned to play a significant role in this promising journey.
Having established a nationwide presence in India through direct-to-consumer (D2C) channels and e-commerce platforms, Bake&Co. intends to expand its reach by entering select retail outlets, vending machines, and retail chains in major metro cities. Looking ahead, the brand aims to explore opportunities for exporting its products to countries with high demand for value-added millet-based products.
The PMFME scheme played a pivotal role in enabling Agrimax Foods to establish its manufacturing unit, located in Gautam Buddha Nagar. As part of this initiative, Bake&Co. received substantial assistance, including a notable subsidy of INR 10 lakhs.
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Shivani Tomar, the Department of Horticulture & Food Processing’s District Horticulture Officer (DHO) in Gautam Budhha Nagar, highlighted the impact of the initiative by saying, “The PMFME scheme aims to empower and uplift local food businesses.” Agrimax Foods’ use of this platform to launch a brand like Bake&Co. that prioritises sustainability and wellness is encouraging. The scheme’s goal of supporting businesses that significantly improve our economy and the welfare of our people is emphasised by their accomplishment.”
Monica Kohli Srivastava, Co-Founder and Chief Marketing Strategist of Agrimax Foods, said, “The PMFME scheme has played a crucial role in empowering us to actualize our vision. It has not only offered financial aid but also cultivated an environment that nurtures growth and innovation within India.”
Monica continued, “We take immense pride in our achievements with Bake&Co. Not only do we provide products that promote wellness, but we also play a role in fostering a sustainable and ethical food sector. We’re eager to share our dedication to premium, nutritious baked goods with our customers.”
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