Samantha Ruth Prabhu, a well-known actor, has invested an undisclosed amount in Nourish You, a D2C superfoods startup that sells healthy snacks and products based on quinoa and chia seeds through its website and ecommerce marketplaces.
Prabhu’s investment is part of Nourish You’s $2 Mn seed funding round, which took place in January 2023. Other investors in the funding round included Y Janardhana Rao from Triumph Group, Rohit Chennamaneni from Darwinbox, and Nikhil Kamath from Zerodha.
About Nourish You:
Nourish You was founded in 2015 by Rakesh Kilaru, Krishna Reddy, and Sowmya Reddy. The startup competes with other startups in the healthy food space, such as Slurrp Farm and The Whole Truth.
Ruth Prabhu said, “Investing in Nourish You was a natural progression since I have been consuming their products for a while… I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”
Krishna Reddy, Cofounder of Nourish You said, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours… We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”
Apart from Nourish You, Prabhu has previously invested in other startups, such as SustainKart, a Hyderabad-based ecommerce platform for sustainable products. She also cofounded a D2C apparel brand for women called Saaki in 2020. Prabhu’s investment in Nourish You reflects her continued interest in the startup ecosystem and her belief in the potential of D2C startups.
India sees significant rise in health food market:
The healthy foods market in India has seen a significant uptick in adoption across metro cities in recent years. According to a report, the Indian healthy foods segment could grow to a market size of $30 Bn by 2026, leading to increased investor interest, particularly from FMCG giants and VC firms.
The healthy foods market in India is expected to continue to grow, driven by increasing awareness of health and wellness, and the availability of a wider range of healthy food options. With the support of investors such as Prabhu, Nourish You and other startups in this space can continue to innovate and expand their offerings to meet the growing demand for healthy food products.