AB InBev, a multinational beverage and brewing corporation, recently announced a substantial investment of €31 million to enhance technological infrastructure across its breweries located in the Flemish-Brabant region of Belgium.
AB InBev has a workforce of over 2,000 individuals dedicated to the operations of their breweries and distribution centers situated in the Sint-Pieters-Leeuw, Hoegaarden, and Leuven regions.
The beverage giant has stated that the infusion of funds will support the expansion of its range of non-alcoholic beers, enhance bottling capacities, and streamline the development of a new de-alcoholizing system for its Corona Cero offering.
Corona Cero – which launched last year – offers the classic taste of Corona, but has 0.0% ABV and is brewed with 100% natural ingredients.
Corona Cero is among the seven non-alcoholic beers crafted by AB InBev in Belgium, which includes selections from well-known local brands such as Hoegaarden and Leffe. AB InBev acknowledges that numerous non-alcoholic brewing techniques employed by its brewers originated in Belgium, particularly at their Global Innovation and Technology Center (GITEC) in Leuven.
David De Schutter, Global VP, GITEC, said, “The no-alcohol beers of today are much different from what was available years ago. The innovative methods and technology developed by our brewers and researchers are creating the next generation of refreshing, great tasting, no-alcohol beers for people to enjoy on any occasion.”
Last year, AB InBev also launched Corona Sunbrew 0.0%, the “world’s first” non-alcoholic beer to contain vitamin D. Each 330ml bottle contains 30% of the daily recommended amount of vitamin D and 60 calories.