The clever billboard campaign launched by the grocery delivery service Blinkit and the meal delivery app Zomato has quickly become extremely popular across various social media platforms. In their unique ways, numerous other corporations and many individuals have joined the trend. Nevertheless, the posters that a Sikh guy created concerning the campaign have won hearts.
The leader of the Hemkunt Foundation, Harteerath Singh Ahluwalia, participated in the campaign by bringing two cardboard placards with him. He was seen in a video uploaded to his Instagram in which he was standing in front of billboards that had been put up by Blinkit and Zomato. Harteerath was holding up two different signs. Both of them had additional messages engraved; one said, “Thank lagegi, Kambal Dengue,” while the other said, “Khaana manage, Langar Dengue.”
“Be it war-torn locations like the Syrian borders or the most remote of towns, Guru Nanak’s langar is available for all and everyone, regardless of caste, color, gender, and creed! The same holds for shielding one’s honor with a blanket—and people have been doing so since the 14th century! Read the introductory caption.
Over 3.6 million people have viewed the post, and many people have responded to it. Additionally, Deepinder Goyal, the CEO of Zomato, commented on the base.