Jewellery brand, CaratLane, a Tanishq Partnership, has opened its first international store in the USA, located in New Jersey, the company announced on Tuesday, October 29.
Omnichannel brand CaratLane opens 300th store in Mumbai
According to Indian Retailing, Atul Sinha, chief operating officer of CaratLane stated, “While we have been available online to our customers in the US for a few years, we will now be able to offer them the full-stack omnichannel experience with the opening of this store.”
Continue Exploring: Siyaram introduces Gen-Z fashion brand ‘Zecode’, to opens stores in Bengaluru
After its global entry, CaratLane opened its 300th store in Mumbai on Karwa Chauth, inaugurated by celebrity influencer Nancy Tyagi. Located in Malad, the store covers about 900 sq. ft.
While talking to India Retailing, Deepika Khare, national head – business development at CaratLane – a Tanishq Partnership said, “The new store is located across from Infinity Mall, where we already operate another outlet. Customer response in Malad has been so positive that we have opened another bigger store to give them a better experience.”
Continue Exploring: Amazon partners with HPCL to promote Low Carbon Fuels
CaratLane starts as online D2C brand
Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, the Chennai-based jewellery brand CaratLane started as an online store offering rings, earrings, bracelets, bangles, and solitaires.
Meanwhile, previously in July 2016, Tata Group, through its subsidiary Titan Company Ltd., made a strategic investment in CaratLane. Titan now holds 99.64% of CaratLane’s equity. In February this year, Titan announced plans to buy the remaining 0.36% stake for Rs 60.08 crore.
