Lab grown diamond label ONYA has caught the eye of early stage investors, securing INR 5.5 crore in a pre seed round that signals growing confidence in the future of clean and traceable diamonds. The young brand, founded by a pair of sharp minded entrepreneurs, has been carving its place in the premium jewellery space with pieces that blend modern design with transparent sourcing. Their store and studio in Ahmedabad has already become a talking point among shoppers who want glamour without the traditional baggage of mined diamonds.
The fresh capital is expected to go toward strengthening ONYA’s manufacturing pipeline, widening its retail footprint, and expanding its digital presence. Investors see the company as part of a larger shift that is reshaping India’s jewellery market. Lab grown diamonds are now winning trust among customers in metros and Tier 2 cities, and the category is recording double digit growth each quarter.
The founders say the round gives them room to scale at a steady pace. Their plan includes building a stronger design team, introducing new collections, and educating buyers through clear communication about how lab grown diamonds are made. Early demand suggests that younger customers want jewellery that matches their lifestyle and values, and ONYA seems to be tapping that sentiment at the right moment.
The global lab grown diamond market is estimated to cross several billion dollars in the next few years, and India is set to play a starring role. With this pre seed boost, ONYA is positioning itself to become one of the names that define this new era of luxury. The brand now has both momentum and money on its side, and the next year will show how far it can turn this early promise into real scale.
