D2C fragrance brand Nisara announced on Monday, November 11 that it has teamed up with Beauty Brands Global DMCC, which will be its exclusive distributor in the UAE.
Nisara to establish trade network with partnership
Through this partnership, the company eyes to strengthen its presence in the UAE market. Beauty Brands Global, as the exclusive distributor, will provide market expertise and help establish trade networks for the brand.
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“We believe that the UAE, its appreciation for luxury, is just the right market for our unique approach. We are confident that the quality which has been offered will be loved by UAE consumers,” stated Tarvinder Pal, co-founder and CEO, Nisara.
Nisara to connect with aged 25-45 via in-store activities
Additionally, the company announced that it will sell its products both online and in physical stores. The brand aims to connect with consumers aged 25-45 through digital campaigns and in-store activities, such as pop-up events and collaborations with retail stores.
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“We are thrilled to bring Nisara’s exceptional perfumes to the UAE. With our market knowledge, we look forward to amplifying Nisara’s presence and introducing consumers to a fragrance that’s more than just a scent,” said Lalit G, Beauty Brands Global.
Notably, Nisara provides fragrances for men, women, and unisex preferences. The brand will be available in high-street markets and malls in cities like NCR, Mumbai, Bengaluru, and Kolkata.
