Laura Mercier, the renowned French-American cosmetics and skincare brand, has made its entry into the Indian market with the unveiling of its first retail store in Mumbai. As announced by an industry official on social media, the store is conveniently situated at Phoenix Palladium Mall, Lower Parel, Mumbai, Maharashtra.
Baccarose, a Mumbai-based luxury beauty company, introduced the brand to India. Baccarose manages over 65 brands on e-commerce platforms and collaborates with retailers such as Sephora, Nykaa, Shopper Stop, and Lifestyle.
“Palladium Mumbai welcomes the first store of Laura Mercier in India,” wrote Asha Someshwar, general manager leasing at The Phoenix Mills Ltd. in a LinkedIn post.
In addition to skincare products and fragrances, the store provides a variety of cosmetics for eyes, lips, and face.
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Established in 1996 by celebrity makeup artist Laura Mercier, the personal care brand extends its merchandise through various channels, including exclusive retail outlets and partnerships with Sephora, Nordstrom, Hudson’s Bay, Saks Fifth Avenue, and Shoppers Drug Mart.
Meanwhile, Baccarose, established in 1984 by Hemansu Kotecha, asserts itself as a prominent distributor of international luxury beauty brands in India. With a multi-tier distribution network encompassing 16 warehouses nationwide, the company caters to diverse segments of the market.
Recently, Baccarose brought the French luxury perfume brand Alexandre.J to India, further expanding its fragrance portfolio.
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