Rock Paper Rum, a premium craft-rum brand, has secured funding from Vineeta Singh, Co-founder and CEO of Sugar Cosmetics and a judge on Shark Tank.
After securing seed funding of INR 4.5 crore in a round led by Mumbai Angels and other marquee investors such as GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery (the parent company of Rock Paper Rum) has embarked on an exhilarating journey to secure strategic funding of INR 50 lakh on Shark Tank India. This pivotal moment signifies a thrilling new chapter for the premium rum brand, as it positions itself for national and international expansion.
Lalit Kalani, the Founder of Rock Paper Rum, captured the Sharks’ attention on Shark Tank India with his vision and the innovative spirit of the brand. This not only resulted in securing funding but also in acquiring a valuable mentor in Vineeta Singh. With her expertise in establishing successful offline businesses, she will play a pivotal role in navigating the complexities of the alcohol industry.
Lalit Kalani, Founder of Rock Paper Rum, said, “We are thrilled to partner with the marquee investors who have placed their trust in us. Our aim is definitely to become one of the leading rum brands for the new age Indian consumer. Our selection of rum caters to the modern drinker who is just beginning their journey into the world of craft liquors, as well as those seasoned drinkers in search of unique and refreshing choices. Shark Tank India was an incredible platform to gain national exposure and showcase our commitment to sustainable growth.”
With this strategic investment, Rock Paper Rum is all set for explosive growth. Lalit revealed, “We plan to become a national force within the next year, expanding to key markets like Goa, Haryana, and Karnataka. International expansion is also on our radar, with the aim of putting Indian rum on the global map.”
Shark Tank Judge Vineeta Singh, CEO and Co-Founder of Sugar Cosmetics who was impressed by the pitch, said “Lalit’s passion for Rock Paper Rum is contagious! Combined with their delicious flavours and strategic growth plans, I believe this brand is on the right track to reach newer heights in the coming days.”
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Nandini Mansinghka, CEO of Mumbai Angels commented, “Good Barrel Distillery is on a mission to innovate and elevate the craft liquor industry, a niche segment. The company’s commitment to capital efficiency and steady growth is commendable, and we believe this funding round will help them further accelerate their expansion and market penetration and eventually capture a sizeable market share.”
After spending 17 years abroad, Lalit made his way back to India where he found a burgeoning market for premium, uniquely flavored rums. Inspired by his family’s three-generation legacy and fueled by a desire to revive India’s spirits industry, he launched Rock Paper Rum, aiming to redefine rum craftsmanship. His journey struck a chord with all the Sharks on the show, who were impressed by the product, branding, go-to-market strategy, and Lalit’s unwavering determination in navigating a challenging yet fast-evolving industry.
Today, the brand is devoted to utilizing the finest ingredients and crafting irresistible flavor profiles like the Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut.
The infusion of these funds will help facilitate doubling the production capacity to meet the rising demand, as well as strengthen the team along with execution of strategic marketing campaigns. Rock Paper Rum’s commitment to innovation extends to exploring new flavour frontiers, promising a new realm of experiences for rum enthusiasts.
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