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Max Protein launches ‘Protein Police’ campaign with Kartik Aaryan to redefine the concept of snacking
Max Protein has introduced a new TVC campaign called 'Protein Police,' which stars their brand ambassador, Kartik Aaryan. The campaign aims to encourage the...
Tata Consumer’s beverage brand NourishCo aims for four-digit sales growth in FY24
FMCG major, Tata Consumer Products (TCPL), has projected that its non-carbonated beverage brand, NourishCo, will achieve four-digit sales in FY24, according to the company's...
NCPCR demands removal of misleading ads by Bournvita over allegations of high sugar content
On Wednesday, the National Commission for Protection of Child Rights (NCPCR) urged Bournvita, a brand owned by Mondelez India, to remove all "deceptive" ads,...
Pernod Ricard’s Managing Director in India resigns amidst company’s struggle with regulatory hurdles
Pernod Ricard's Managing Director for India, Paul-Robert Bouhier, has stepped down from his role, as reported by three sources to Reuters on Wednesday. This...
French spirits giant Pernod Ricard seeks intervention of Delhi high court in liquor sale license dispute
Pernod Ricard, the French company, is seeking the intervention of an Indian court to obtain a liquor sale license from the New Delhi city...
ONDC set to transform India’s digital consumption with potential five-fold increase by 2030
The Open Network for Digital Commerce (ONDC), which is backed by the government, could significantly increase India's digital consumption, according to a recent report...
Zerodha’s CEO Nithin Kamath to invest capital in startups dedicated to Hemp
Nithin Kamath, the CEO and Co-founder of Zerodha recently took to Twitter to explain the distinction between hemp and marijuana. In addition, he stated...
Vahdam spices taps into Chef Vikas Khanna’s expertise to promote its authentic and high-quality spice range
Vahdam India, a globally recognized wellness brand, has recently announced the introduction of a new product category, Vahdam Spices, and has appointed Michelin-starred Chef...
Lay’s Gourmet appoints Saif Ali Khan as its first-ever ambassador, bringing added flair to the meticulously crafted chip range
Lay's premium range of slow-cooked kettle chips, known as Lay's Gourmet, has appointed the 'Nawab of Bollywood,' Saif Ali Khan, as its brand ambassador....
Superfoods Valley secures $1M in seed funding to tackle hidden hunger with its nutrition mix brand Good Monk
Superfoods Valley, a start-up based in Bangalore that specializes in nutrition and food-tech, announced that it has successfully raised $1 million in funding for...
Frozen food startup 8 Myles secures $1.05M in seed funding for expansion
Frozen foods startup, 8 Myles, has recently raised $1.05 million in seed funding. This investment will enable the company to expand its operations and...
ONDC achieves 25-fold growth in 2 months, surpasses 5,000 daily orders in food and grocery categories
The Online Network for Digital Commerce (ONDC) has achieved a significant milestone by receiving over 5,000 daily orders in the retail category, predominantly comprising...