Yum! Brands, Inc. has recently revealed the appointment of Sean Tresvant as the Chief Executive Officer of the Taco Bell Division. Sean Tresvant will assume this role starting from January 1, 2024, and will report directly to David Gibbs, the Chief Executive Officer of Yum! Brands.
Tresvant, who currently serves as Global Chief Brand and Strategy Officer of Taco Bell, will succeed Mark King, who has announced his decision to retire at the end of 2023.
Taking on the role of CEO, Tresvant will undertake global responsibility for spearheading Taco Bell’s growth strategies, overseeing franchise operations, and ensuring the overall performance of the company.
“Sean is a visionary business leader and best-in-class brand builder who is driving transformative R.E.D. (relevant, easy, distinctive) sales-powering efforts, from omni-channel initiatives to digital customer touchpoints, to accelerate growth and further elevate and differentiate the Taco Bell fan and team member experience,” said Gibbs.
Tresvant joined Taco Bell in January 2022 as Global Chief Brand Officer. He was promoted to an expanded role as Global Chief Brand and Strategy Officer earlier this year, focused on developing perspective and ambition for long-term global growth.
As Global Chief Brand and Strategy Officer of Taco Bell, Tresvant has overseen the brand’s Strategy, Food Innovation, Architecture and Design and Global Communications functions as well as the Taco Bell International business. During his time with Taco Bell, Tresvant has set a powerful strategic framework that has created iconic moments within culture and driven massive awareness and buzz for the brand, including several high-profile celebrity partnerships and the return of the fan favorite Mexican Pizza. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike including Chief Marketing Officer of the Jordan Brand.
“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” said Tresvant.
