Global denim brand Wrangler has launched six new stores across India, strengthening its retail footprint in the country. The new stores, located in Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly, bring Wrangler’s total count of exclusive brand outlets (EBOs) to 58.
Wrangler 80% retail stores outside Tier-1 cities
According to a company media release, the stores span over 1,000 sq. ft each and offer a curated range of denim products and accessories. With over 80% of its retail stores located outside tier-1 cities, Wrangler aims to cater to customers in high-demand regions.
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“Our new exclusive brand outlets reflect our dedication to bringing Wrangler closer to our customers in high-demand regions, combining the ease of online shopping with the distinct, immersive experience of physical retail stores,” said Nitin Chhabra, CEO of Ace Turtle, Wrangler’s exclusive licensee in India.
Meanwhile, the company plans to open over 60 new retail stores for Wrangler in India over the next year. Wrangler products are also available online through its branded webstore, online marketplaces like Amazon and Flipkart, and department store chains like Lifestyle and Shoppers Stop.
Wrangler sells Toys“R”Us, Babies“R”Us, and Dockers in India
Notably, Ace Turtle, the Bengaluru-based retail tech platform, manages Wrangler’s retail operations in India. The company also holds exclusive licences for global brands like Toys“R”Us, Babies“R”Us, and Dockers for India and other South Asian markets.
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Offering customers a unique shopping experience, Wrangler’s expansion strategy focuses on tier-2 and tier-3 cities. With its growing retail presence, the denim brand aims to strengthen its position in India’s denim market.
“We plan to open over 60 new retail stores for Wrangler in India over the next year,” Chhabra added, highlighting the brand’s commitment to expanding its reach in the Indian market.
