WellBe Foods, a direct-to-consumer brand within the Nimida Group known for its “Deliciously Good” food options with “No Nasties,” has been honoured with the “Start-Up of the Year” award at the Fi India Awards 2024 in Bengaluru. This͏͏ accolade͏͏ underscores͏͏ WellBe͏͏ Foods’͏͏ dedication͏͏ to͏͏ transforming͏͏ the͏͏ FMCG͏͏ sector͏͏ by͏͏ offering͏͏ healthier,͏͏ nutritious͏͏ alternatives,͏͏ including͏͏ snacks,͏͏ snack͏͏ bars,͏͏ and͏͏ organic͏͏ kitchen͏͏ staples,͏͏ all͏͏ while͏͏ maintaining͏͏ the͏͏ authentic͏͏ taste͏͏ and͏͏ quality͏͏ consumers͏͏ expect.
The͏͏ Fi͏͏ India͏͏ Awards͏͏ honour͏͏ excellence͏͏ and͏͏ innovation͏͏ in͏͏ the͏͏ food͏͏ industry,͏͏ recognising͏͏ companies͏͏ that͏͏ are͏͏ redefining͏͏ possibilities͏͏ in͏͏ food͏͏ development.͏͏ WellBe͏͏ Foods’͏͏ commitment͏͏ to͏͏ creating͏͏ ‘Deliciously͏͏ Good,͏͏ Honestly͏͏ Made’͏͏ food͏͏ options͏͏ with͏͏ ‘No͏͏ Nasties’͏͏ that͏͏ prioritise͏͏ consumer͏͏ well-being͏͏ has͏͏ established͏͏ the͏͏ brand͏͏ as͏͏ a͏͏ leader͏͏ in͏͏ the͏͏ sector.
Continue͏͏ Exploring:͏͏ WellBe Foods enters͏͏ Hyderabad͏͏ market,͏͏ aims͏͏ for͏͏ 50%͏͏ YoY͏͏ growth
Gaurav͏͏ Manchanda,͏͏ founder͏͏ of͏͏ Nimida͏͏ Group,͏͏ stated,͏͏ “We͏͏ are͏͏ deeply͏͏ honoured͏͏ that͏͏ WellBe͏͏ Foods͏͏ has͏͏ been͏͏ recognised͏͏ as͏͏ ‘Startup͏͏ of͏͏ the͏͏ Year’͏͏ at͏͏ the͏͏ Fi͏͏ India͏͏ Awards.͏͏ This͏͏ award͏͏ highlights͏͏ our͏͏ steadfast͏͏ commitment͏͏ to͏͏ producing͏͏ Deliciously͏͏ Good͏͏ products͏͏ with͏͏ No͏͏ Nasties,͏͏ providing͏͏ consumers͏͏ with͏͏ healthier͏͏ alternatives.͏͏ It͏͏ also͏͏ reflects͏͏ our͏͏ dedication͏͏ to͏͏ taking͏͏ the͏͏ more͏͏ challenging͏͏ route—making͏͏ transparent͏͏ and͏͏ responsible͏͏ choices͏͏ with͏͏ Honestly͏͏ Made͏͏ products͏͏ that͏͏ align͏͏ with͏͏ our͏͏ vision͏͏ of͏͏ becoming͏͏ India’s͏͏ leading͏͏ Responsible͏͏ Retailer.”
Innovative͏͏ Product͏͏ Range:
WellBe͏͏ Foods͏͏ is͏͏ on͏͏ a͏͏ mission͏͏ to͏͏ transform͏͏ how͏͏ people͏͏ eat͏͏ by͏͏ providing͏͏ deliciously͏͏ good,͏͏ honestly͏͏ made͏͏ products͏͏ with͏͏ No͏͏ Nasties.͏͏ The͏͏ brand’s͏͏ range͏͏ of͏͏ traditional͏͏ Indian͏͏ snacks͏͏ is͏͏ reimagined͏͏ in͏͏ a͏͏ healthier͏͏ form,͏͏ avoiding͏͏ maida,͏͏ refined͏͏ oil,͏͏ and͏͏ refined͏͏ salt.͏͏ Instead,͏͏ WellBe͏͏ uses͏͏ innovative͏͏ alternatives͏͏ like͏͏ rice͏͏ flour,͏͏ red͏͏ rice͏͏ flour,͏͏ rice͏͏ bran͏͏ oil,͏͏ rock͏͏ salt,͏͏ and͏͏ flaxseeds—an͏͏ exciting͏͏ first͏͏ for͏͏ traditional͏͏ Indian͏͏ snacks.͏͏
Organic͏͏ Kitchen͏͏ Essentials:
In͏͏ addition͏͏ to͏͏ snacks,͏͏ WellBe’s͏͏ kitchen͏͏ essentials͏͏ feature͏͏ a͏͏ variety͏͏ of͏͏ organic͏͏ options,͏͏ including͏͏ rice,͏͏ dal,͏͏ atta,͏͏ cold-pressed͏͏ oils,͏͏ and͏͏ bilona͏͏ ghee.͏͏ The͏͏ brand͏͏ also͏͏ offers͏͏ snack͏͏ bars͏͏ and͏͏ breakfast͏͏ muesli͏͏ that͏͏ are͏͏ free͏͏ from͏͏ refined͏͏ white͏͏ sugar,͏͏ artificial͏͏ colours͏͏ and͏͏ flavours,͏͏ and͏͏ synthetic͏͏ preservatives.
WellBe͏͏ products͏͏ can͏͏ be͏͏ found͏͏ on͏͏ the͏͏ company͏͏ website,͏͏ as͏͏ well͏͏ as͏͏ at͏͏ The͏͏ Organic͏͏ World,͏͏ Lulu,͏͏ More͏͏ Hyper͏͏ and͏͏ Supermarkets,͏͏ Ratnadeep,͏͏ Natures’͏͏ Basket,͏͏ and͏͏ in͏͏ the͏͏ general͏͏ trade͏͏ market͏͏ throughout͏͏ Hyderabad.
