Veeba, the premier food brand in India, celebrates a decade of remarkable progress marked by extraordinary growth, unwavering innovation, and undeniable success. With a strong presence spanning more than 700 cities nationwide and an extensive product range of over 330 items, Veeba is on the cusp of achieving the remarkable milestone of becoming a 1000 crore~ brand.
Guided by the visionary leadership of Mr. Viraj Bahl, Founder and Managing Director of Veeba, the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Viraj Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “
He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”
Veeba has solidified its position as a leading player in the food industry, boasting an impressive network of more than 150,000 sales points. The brand’s unwavering commitment to maintaining top-notch quality is exemplified by its cutting-edge manufacturing facilities, sprawling across an expansive 500,000+ square feet, spread across two plants in Neemrana and Keshwana, Rajasthan. A dedicated team of over 80 food technologists ensures Veeba’s reputation for excellence is upheld. Additionally, the brand’s Research and Development center in Gurgaon, staffed by a team of 30+ talented chefs and numerous food scientists, plays a pivotal role in driving culinary innovation.
Veeba’s remarkable success over the past decade is founded on its ability to create innovative products tailored specifically to the Indian taste buds. This approach has not only led to unprecedented growth but has also allowed Veeba to command a significant market share across various categories, including salad dressings, mayonnaise, spreads, and culinary sauces. With a firm commitment to meeting ever-changing consumer preferences, Veeba consistently delivers high-quality offerings.
To commemorate this significant milestone, Veeba is unveiling a redesigned packaging that simplifies product categorization and serves as a source of culinary inspiration. This fresh packaging marks the beginning of a new era characterized by increased ingredient transparency, offering consumers creative recipes and ideas. By scanning the QR code, customers gain access to a wealth of recipes that enhance their culinary experiences. The packaging prominently displays ingredients, empowering consumers to make informed choices.
In yet another testament to its esteemed reputation, Veeba has earned the prestigious AmbitionBox #BestPlacesToWork in India Award for 2022. This recognition stands as a testament to Veeba’s steadfast commitment to innovation, stringent quality assurance, and remarkable growth. Veeba’s captivating product range encompasses a wide array of offerings, including ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. These products are readily available through General Trade, Modern Trade, and E-commerce channels, solidifying Veeba’s influential presence within the ever-evolving landscape of the food industry.
