Vaum, a remarkable beverage enterprise operating within the retail domain, is committed to encapsulating the tranquil melodies of nature in each of its bottles. Established by Siddharth Saraf and Aakash Khaunte, Cousins and Co-Founders, Vaum derives its inspiration from the Sanskrit term “Vaum/Vahmn,” representing the serene echoes of water. With this ideology as their compass, the entrepreneurial pair took the lead in introducing India’s first collection of quinine-free botanical beverages.
Frustrated by the common issue of mixers overpowering the flavors of top-shelf spirits, Siddharth and Aakash set out to redefine the drinking experience. Siddharth acknowledges that the right mixer can elevate the enjoyment of spirits but notes the challenge of finding one that enhances rather than detracts from the spirit’s essence. He emphasizes, “We were frustrated with mixers that failed to enhance the taste of high-quality spirits, instead detracting from their flavor. With Vaum Tonics’ range of sophisticated soft drinks, you can enjoy a refreshing and satisfying drink without compromising your health or your taste buds.”
Vaum finds its pride in the artful concoctions of natural components, carefully balanced to present a delicate and intricate range of flavors. These are thoughtfully crafted to harmonize with, rather than overpower, your chosen spirits. Whether you’re indulging in a classic gin and tonic, a refined glass of rum, or a smooth sip of vodka, Vaum assures an unparalleled enhancement of your drinking journey.
Vaum distinguishes itself with an unwavering commitment to using only the finest ingredients sourced from top European flavor houses, ensuring that every sip bursts with authentic, high-quality taste. Siddharth, the co-founder of Vaum Tonics, proudly states, “We’ve partnered with Hayley Troup and Ed Swete, two of the world’s leading beverage innovators, to create seven distinct and memorable flavors that are produced in India with botanicals imported from Europe, blended and bottled with champagne-esque carbonation in Goa.”
Drawing upon the technical mastery and vast know-how of Liquid Fusions, Vaum has meticulously formulated distinctive recipes that belong solely to the company. The outcome is an assemblage of exquisite, naturally infused, and refined non-alcoholic beverages that boast an impressively low caloric content.
Akash Khaunte observes that India is currently undergoing a beverage revolution, reminiscent of the early 2000s in the United States. He said, “With consumers becoming increasingly adventurous in their taste preferences and seeking out high-quality international drinks, we have developed exceptional beverages in India that can be enjoyed by people all over the country.”
Vaum presents a duo of product lineups tailored to a wide array of preferences. The initial selection encompasses Traditional Tonic Waters, featuring variants like Classic Indian, Lite Indian (with zero calories), and Limone. These options are meticulously infused with quinine, embracing a more conventional flavor spectrum.
In its second array, Quinine-Free Botanical Sparklers emerge as a pioneering notion within India. These dual-infused botanical beverages offer the versatility of being enjoyed either as prepared sodas or as enhancers for any alcoholic libation. With each flavor boasting fewer than 30 calories per serving, they exhibit approximately one-third of the sugar content commonly encountered in conventional sodas. Among the prominent selections within this range are the well-received ‘Grapefruit-Rosemary’ and ‘Mango-Fig’ Botanicals, accompanied by other distinctive choices such as ‘Elderflower-Rosemary’ and ‘Cucumber-Mint.’
With a steadfast commitment to quality and innovation, Vaum has rapidly earned a reputation for excellence since commencing full-scale operations just 14 months ago. Notable milestones include partnering with Hosa Siolim, a subsidiary of the Indian Accent group in Goa, to produce bottled cocktails. In March 2023, Vaum established a collaboration with Impressario, the company behind all the Socials in Mumbai, further solidifying its position as an industry leader. Additionally, Vaum has joined forces with the Campari group to participate in the January 2023 edition of the Gin Explorers Club in Mumbai. Siddharth adds, “These partnerships have led to other successful events across Mumbai, Delhi, and Bangalore, featuring Campari/Bulldog Gin.”
Vaum is poised to redefine the landscape of the Indian retail beverage industry by harmoniously blending natural ingredients with the tranquil melodies of nature. This marks a refreshing departure from conventional beverages, offering a sensory experience that seamlessly combines serenity and invigoration. Embark on the voyage with Vaum today, immersing yourself in the soothing symphonies of nature with every delightful sip.
