The US-based salty snack food brand, Utz, has once again partnered with Mike’s Hot Honey to unveil their newest offering: the extra-hot potato chips flavor.
Now accessible until September, this exclusive flavor ramps up the spiciness of the original Utz Mike’s Hot Honey chips by threefold. These ‘swicy’ (sweet and spicy) potato chips are both gluten-free and kosher-certified, available in convenient 2.625-ounce packs for on-the-go snacking or larger 7.75-ounce sizes for enjoying at home.
Initially introduced as a limited-time offer in May 2023, the original Utz Mike’s Hot Honey potato chips swiftly captured the public’s interest, transitioning to a permanent flavor by August of the same year. Its exceptional reception surpassed sales records set by Utz’s prior limited-time launches.
Continue Exploring: Too Yumm! collaborates with Marvel to launch a range of tasty & healthy snacks
According to Utz Brands’ marketing director, Amber McGrogan, “Hot and spicy” currently reigns as the top flavor in salty snacks. Thus, following the triumph of our original Mike’s Hot Honey potato chips, we aimed to provide fans with an even spicier snacking choice.”
In addition, she said, “We look forward to working together to bring the sweet heat to snacking fans nationwide. They have been a great partner over the last year.”
Building upon the ‘swicy’ trend, Utz unveiled Utz Mixed Mini pretzels in Mike’s Hot Honey flavor in March 2024, providing fans with additional avenues to savor the delightful blend of sweet and heat found in Mike’s Hot Honey.
Utz Mike’s Hot Honey Extra Hot potato chips are currently available at leading grocery, mass, and convenience retail stores nationwide, as well as online.
Continue Exploring: Britannia eyes diversification into chocolates, salty snacks, and fresh dairy through joint ventures, unveils aggressive growth strategy
Commenting on the release, Mike’s Hot Honey founder, Mike Kurtz, expressed, “At Mike’s Hot Honey, we believe everything gets better with the perfect blend of sweet and heat, and that’s especially evident with the immensely popular Utz Mike’s Hot Honey potato chips. Having sampled the new Utz Mike’s Hot Honey Extra Hot Chips ourselves, we’re confident that Utz fans will embrace them as passionately as we do.”
