In a bid to cater to the escalating demand for ancient Indian remedies and functional foods, Two Brothers Organic Farms, a highly esteemed provider of natural farm-made products, is thrilled to announce the diversification of their product portfolio. They have now introduced two new variants of ghee: Arjun Ghee and Turmeric Ghee. This strategic move is aimed at capturing the market growth opportunities in both the direct-to-consumer (D2C) and retail sectors. With their unwavering commitment to delivering premium-quality goods, Two Brothers Organic Farms is set to expand its reach and achieve remarkable progress in the industry.
Arjun Ghee, crafted with the bark of the Terminalia Arjuna tree, and Turmeric Ghee, utilizing the potent properties of turmeric, provide distinctive and comprehensive well-being encounters for individuals. These exceptional ghee formulations, enriched with the beneficial qualities of traditional Indian herbs and spices, address specific health objectives like cardiovascular wellness, cholesterol control, and cellular vitality.
With a focus on expanding their presence in the D2C and retail markets, Two Brothers endeavors to enhance their product portfolio. As the popularity of natural and Ayurvedic remedies continues to grow, consumers are actively searching for convenient and easily accessible solutions to promote their well-being. Two Brothers’ strategic entry into the ghee category perfectly aligns with the rising demand for wellness-oriented products. The newly introduced offerings belong to the premium nutrition segment, offering competitive prices starting at just INR 2500 each.
Satyajit Hange, Farmer and Co-Founder of Two Brothers Organic Farms said, “We are thrilled to introduce Arjun Ghee and Turmeric Ghee to our esteemed customers. These new offerings exemplify our commitment to providing high-quality products rooted in ancient Indian wisdom. As we expand our offerings, we aim to meet the evolving needs of health-conscious consumers while driving growth in the D2C and retail channels.”
Two Brothers’ expansion of their product range signifies their strategic vision for long-term growth and expansion in the flourishing market of functional foods and health products. Drawing upon their expertise in traditional Indian remedies and leveraging the potential of e-commerce and retail channels, Two Brothers aims to strengthen their market presence and extend their reach to a broader audience. Through the introduction of premium-quality ghee variants, they aspire to empower individuals to embrace healthier lifestyles and reap the rewards of Ayurvedic superfoods.
