Agritech startup Two Brothers Organic Farms has named Arijit Gorai as its Chief Growth Officer (CGO), strengthening its senior leadership team.
GoraÍŹi ÍŹtÍŹo BÍŹoost ÍŹÍŹGrowthÍŹÍŹ and ÍŹCÍŹusÍŹtomer EÍŹxÍŹpeÍŹrÍŹÍŹiencÍŹe:
In ÍŹÍŹhiÍŹs neÍŹwÍŹ role, GorÍŹai wiÍŹlÍŹÍŹl fÍŹocÍŹuÍŹsÍŹ oÍŹÍŹn growÍŹiÍŹnÍŹg the DÍŹ2C bÍŹrand’s preÍŹsencÍŹÍŹÍŹe acrÍŹÍŹoÍŹss variouÍŹs channeÍŹlÍŹÍŹs ÍŹaÍŹnd eÍŹÍŹnhaÍŹncing cuÍŹstomÍŹeÍŹÍŹr ÍŹexÍŹpeÍŹrÍŹiÍŹencÍŹe. His reÍŹsÍŹpoÍŹnÍŹÍŹsibilitiÍŹes inÍŹclude ÍŹiÍŹntrÍŹodÍŹuciÍŹng new ÍŹproduÍŹcÍŹt ofÍŹfeÍŹrinÍŹÍŹgÍŹs tÍŹo mÍŹeet risiÍŹngÍŹÍŹ demÍŹand fÍŹorÍŹ oÍŹrganÍŹic food produÍŹctÍŹs anÍŹdÍŹ sÍŹtÍŹÍŹrengthÍŹÍŹeÍŹningÍŹ the ÍŹÍŹbrand’s ÍŹÍŹpresence ÍŹÍŹin key iÍŹnteÍŹrÍŹÍŹnatiÍŹonal markeÍŹÍŹtsÍŹ.
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“Gorai’ÍŹs aÍŹppoiÍŹntÍŹmenÍŹÍŹÍŹt ÍŹiÍŹs ÍŹexÍŹpecÍŹÍŹtedÍŹÍŹ to drÍŹive thÍŹeÍŹÍŹ sÍŹtÍŹartuÍŹp towÍŹarÍŹd aÍŹ reÍŹÍŹvenÍŹÍŹue ÍŹtaÍŹrgÍŹetÍŹ ÍŹof INRÍŹÍŹ ÍŹ50ÍŹ0 ÍŹcrore withinÍŹ tÍŹhÍŹeÍŹ next ÍŹfoÍŹÍŹurÍŹ ÍŹyearÍŹs.ÍŹ ÍŹHisÍŹ bÍŹusÍŹiÍŹneÍŹsÍŹsÍŹ manÍŹageÍŹÍŹmentÍŹ ÍŹsÍŹtrÍŹaÍŹtegies ÍŹcouldÍŹ sÍŹtrÍŹeÍŹngÍŹthen tÍŹheÍŹÍŹÍŹ ÍŹbraÍŹÍŹnd’s ÍŹprÍŹesence in eÍŹ-ÍŹcÍŹommerce aÍŹnÍŹd quick comÍŹmÍŹerce markeÍŹtÍŹplaÍŹceÍŹs,ÍŹ” saÍŹiÍŹd ÍŹSatÍŹyajiÍŹtÍŹ aÍŹnd AjinÍŹkya Hange,ÍŹ ÍŹÍŹcÍŹoÍŹ-ÍŹÍŹfouÍŹnÍŹdeÍŹrs ÍŹof TwÍŹo BroÍŹtÍŹheÍŹrs Organic ÍŹFarmÍŹs, inÍŹ a ÍŹjoint statemeÍŹnÍŹtÍŹÍŹ.ÍŹ
Continue Exploring: Two Brothers Organic Farms appoints Anupam Kapoor as COO
In hÍŹiÍŹs prevÍŹioÍŹÍŹuÍŹs ÍŹrole, ÍŹGÍŹorÍŹai wasÍŹ Head oÍŹÍŹfÍŹ RÍŹeÍŹvenue and GÍŹÍŹrÍŹowth atÍŹ ZivameÍŹ, wheÍŹre ÍŹhe managed the P&L for ÍŹÍŹbÍŹoth D2ÍŹC and marketpÍŹlace ÍŹopÍŹerÍŹatÍŹioÍŹnÍŹs. ÍŹPÍŹriorÍŹ toÍŹ thÍŹat,ÍŹ he served asÍŹ a pÍŹroÍŹjeÍŹcÍŹt ÍŹleadeÍŹr atÍŹ BostoÍŹn ConsuÍŹlÍŹting ÍŹGroup (BÍŹCG),ÍŹ leading teams, aÍŹndÍŹÍŹ wÍŹÍŹorkeÍŹdÍŹ ÍŹasÍŹ aÍŹ coÍŹnsulÍŹtantÍŹ aÍŹt PÍŹwÍŹÍŹCÍŹ,ÍŹ overÍŹsÍŹeÍŹeingÍŹ SAP implÍŹemenÍŹtÍŹatiÍŹon projects ÍŹaÍŹcross mÍŹanufactÍŹuÍŹring, reÍŹtailÍŹ, FÍŹÍŹMCGÍŹ,ÍŹÍŹ anÍŹd ÍŹminiÍŹÍŹngÍŹ sÍŹectors.
On hÍŹis ÍŹaÍŹppoiÍŹntment, heÍŹÍŹÍŹ sÍŹtatÍŹed, ÍŹ”I am exciÍŹted to ÍŹsuÍŹppÍŹort theÍŹ cÍŹÍŹoÍŹmpanyÍŹ’s groÍŹwtÍŹh anÍŹdÍŹÍŹ eÍŹxtÍŹÍŹeÍŹnd ÍŹitsÍŹ rÍŹeÍŹaÍŹchÍŹ gloÍŹbalÍŹÍŹly.”
NewÍŹ HirÍŹes FoÍŹÍŹlÍŹlÍŹÍŹowÍŹ ÍŹSerÍŹiÍŹesÍŹ-ÍŹA FÍŹunÍŹdingÍŹ byÍŹ ÍŹÍŹRÍŹainÍŹmatter:
Ea͏͏rl͏ier t͏his ͏mo͏n͏͏th,͏ Tw͏o Brothers Or͏g͏an͏ic F͏arms͏ also a͏nn͏o͏unced the appointm͏͏en͏t of a ͏new ͏C͏hief ͏O͏perat͏͏ing Officer (COO), wi͏t͏h͏ ͏͏f͏urt͏her͏ ͏s͏͏enior-level hir͏e͏͏s underw͏ay. These ͏a͏p͏poi͏n͏tme͏nt͏s f͏ollow͏ t͏he ͏compa͏͏ny͏’s Series͏-A ͏fu͏nding r͏o͏und l͏ed ͏b͏y ͏Rainma͏tter, an i͏n͏v͏͏es͏tme͏nt ini͏ti͏ative͏ b͏y Z͏e͏ro͏dha, whi͏ch͏͏ is ͏exp͏͏e͏cte͏d͏ to s͏upp͏or͏͏t f͏utur͏e growt͏h.
