The first-ever installment of The World of Rum is scheduled to take place from February 13 to 15, 2024, at the renowned Palais Brongniart in Paris. This extraordinary occasion aims to bring together imaginative and forward-thinking individuals from across the globe, delving into the multifaceted realms of economics, industry, politics, heritage, education, and training that drive the flourishing rum ecosystem.
For the first time in France, The World of Rum 2024 will bring together players from the global rum ecosystem over three days to engage in discussions on the significant challenges and opportunities that will shape the future of the sector. Anticipated in Paris are buyers and public institutions from more than 20 producing countries, alongside participants from the entire rum value chain. This inaugural edition promises a dynamic forum for announcing new initiatives within the Rum Ecosystem, fostering the exchange of experiences, and showcasing innovative ideas. With 50 exhibitors and representations from 22 countries, this groundbreaking event is further supported by Business France, which will assist a group of 20 companies in its Overseas pavilion. This unique occasion presents the chance to discover exceptional artisanal rums, featuring over 25 brands, including agricultural rums, arranged rums, amber rums, white rums, old rums, and more.
Diverging from conventional tasting-centric gatherings, the World of Rum distinguishes itself by spotlighting the complete Rum Ecosystem. This encompasses producers, distributors, manufacturers, harvesters, international buyers, influencers, and those involved in producing bottles, casks, yeast, and more. Attendees will encounter a distinctive chance to explore emerging French distillers, innovative 100% ecological packaging solutions, the application of artificial intelligence in supporting the Rum Ecosystem, and the advantageous applications of sugar cane in the pharmaceutical industry.
For Patrick LOGER, event organiser, “Given the worldwide craze for rum, this first international edition in Paris is an opportunity for all the players in the Ecosystem, from all horizons, to explain and understand the strong international growth of the market for this spirit.”
At the forefront of a taste revolution, France emerges as a trailblazer in the rum industry. The establishment of new distilleries within the heart of metropolitan areas attests to this surge, positioning the country at the forefront of the global stage. Young French entrepreneurs are spearheading the creation of spirits, embodying a renaissance in artisanal excellence with a distinct French flair. From Saint Pierre to Miquelon, passing through Brest, rum is gaining momentum and solidifying its status as the sole spirit experiencing growing demand among the 26-49 age group. This trend underscores the vibrant innovation defining the landscape of French rum.
Serving as a catalyst for burgeoning trends in the spirits realm, The World of Rum brings together international speakers and industry professionals to share their success stories in the Wines and Spirits sector. Emerging French rum enthusiasts will actively contribute to the dialogue, shedding light on their innovative production methods and their connection to sugar cane cultivation. Furthermore, globally acclaimed bartenders will unravel the dynamic evolution of mixology, playing a pivotal role in the advancement of rum, particularly in Asian countries.
Structured around four thematic areas—Public Affairs, Business, Innovation, and Education—the conference program is designed to provide a comprehensive exploration of the Rum Ecosystem. Over 35 distinguished speakers will contribute their expertise, sparking discussions on pivotal topics. Across these three days, the World of Rum will be a platform for celebrating talent and expertise, fostering international partnerships, and inspiring innovation within the ecosystem. Serving as a vibrant intersection of ideas, exchanges, and debates, the event will delve into the cultural and societal dimensions of rum with the overarching goal of:
- Introducing global-scale public policies aimed at bolstering the rum ecosystem.
- Fostering global collaborations among producers, distributors, and buyers.
- Advocating for a sustainable and responsible industrial model across the entire sector.
- Showcasing innovations and startups within the rum industry.
- Directing young individuals toward fulfilling educational and professional paths, especially within universities and prestigious educational institutions.
- Identifying employment opportunities in the rum sector globally.
