Food and beverages company, The Montana Group, marked its venture into the lifestyle retail sector on Monday with the grand opening of its flagship store, Brands Unlimited, in Noida.
According to the company, Brands Unlimited is poised to revolutionize the retail landscape by providing an unmatched assortment of luxury brands and products. The establishment boasts an extensive collection of premium brands encompassing sportswear, fashion, and accessories, all housed conveniently under one roof.
“We are dedicated to providing our customers with a one-of-a-kind shopping experience, offering a diverse range of premium brands and products that cater to their evolving tastes and needs…we have a pipeline of 15 stores over the next 3 years with a capital investment outlay of INR 100 crore plus,” said Monty Singh, Founder and Chairman of The Montana Group, as per the statement.
It was mentioned that the primary store would be located in the central area of Noida within the Gulshan One29 complex.
Manoj Madhukar, Founder & CEO of The Montana Group, said, “Brands Unlimited is more than just a store, it’s a reflection of our commitment to excellence and innovation. We are excited to introduce a wide array of premium brands in sportswear, fashion, and accessories, all under one roof.
“Our aim is to offer our customers a shopping destination that caters to their diverse preferences, from sustainable and vegan options to the latest in fashion and lifestyle trends,” he added.
Catering to those with a penchant for fashion, Brands Unlimited has unveiled an extensive selection of top-tier sportswear brands. This includes exclusive offerings from Nike, featuring the coveted Air Jordans collection, as well as the latest releases from Puma, Sketchers, Adidas, and Reebok. These offerings are tailored to meet the preferences of active lifestyle enthusiasts.
“An exciting addition to Brands Unlimited is the launch of the first Zouk offline store in North India, specializing in premium vegan women’s accessories, adding a touch of sustainability and elegance to the store’s offerings. Furthermore, the renowned Rare Rabbit range of apparel is now available, renowned for its unique style and quality craftsmanship,” the statement said.
Benu Sehgal, COO, Gulshan One29, shared her perspective on the project, stating, “Gulshan One29 was conceived as more than just a commercial complex. It was envisioned as a destination and community connect area that would offer an array of experiences.”
“With a mix of movies, food courts, restaurants, retail, premium supermarkets, and a large entertainment zone, it’s our endeavour to create a space where people can come together, not just for shopping but for a comprehensive lifestyle experience. Brands Unlimited is a significant addition to this vision, and we are thrilled to have The Montana Group as a partner in making this dream a reality,” she said.
