The Face Shop, a Seoul-based skincare and cosmetics company, has announced Bollywood actress Khushi Kapoor as the first-ever face of the brand in India, as stated in a release by the company on Tuesday.
The company eyes Kapoor’s Gen Z appeal and popularity among young audiences, the release added.
“I am honoured and thrilled to be chosen as the face of The Face Shop. As an actor, skincare is an essential part of my daily routine, with long hours on set, coupled with shoots and meetings, I always seek out extra hydration and nourishment to my skin,” said Khushi Kapoor.
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“We are thrilled to welcome Khushi Kapoor to The Face Shop family,” said a spokesperson at The Face Shop.
With roots dating back nearly two decades, The Face Shop boasts a network of over 3000 stores spanning 35 countries. In India, the brand has established itself across offline and online channels, operating its own direct-to-consumer (D2C) websites and e-commerce platforms. Additionally, it distributes its products in over 60 Nykaa stores, as indicated on its official website.
