The Body Shop, a UK-based ethical beauty brand, is planning to expand its presence by adding 100 more brand touchpoints by the year 2025.
“India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country,” said Vishal Chaturvedi, vice president – retail and operations at The Body Shop.
“We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India,” he added.
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The brand is currently eyeing double-digit growth, prioritizing expansion in travel retail, standalone stores, beauty specialty outlets, and quick commerce segments.
The retailer recently partnered with Indian actress Diana Penty to promote its British Rose body care line in the Indian market.
The Body Shop teams up with Diana Penty to launch British Rose Collection in India
Operating in India since 2006, The Body Shop has been under the management of Quest Retail Pvt Ltd, a cosmetic manufacturing company based in Delhi.
Currently, it boasts 200 stores nationwide and serves over 1500 cities through its online presence and partnerships with e-commerce brands in various marketplaces.
Established in 1976 in Brighton, England, by Dame Anita Roddick, the beauty retailer now runs approximately 2,500 retail outlets across over 80 countries.
Quest Retail recently informed the media that the restructuring in the UK will not affect the Indian operations of the cosmetics firm, The Body Shop.
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