Tetra Pak and The Walt Disney Company have teamed up to add a touch of Disney and MARVEL enchantment to the popular milk drink categories. Coop’s Qualité & Prix brand in Switzerland will showcase 80 designs inspired by Disney and MARVEL on their beverage cartons for ambient white milk, fresh white milk, flavored milk, and protein drinks.
As per the FAO 2022 report, milk and dairy products are essential sources of nourishment for billions of people worldwide, promoting healthy and active lifestyles across all age groups, from young children to older adults. Milk’s nutrient-rich composition makes it the fifth-largest energy provider and the third-biggest protein supplier, significantly improving global nutrition and human health.
To commemorate Disney’s 100th anniversary, Tetra Pak has launched its first-ever campaign to reinvigorate dairy categories with Disney and MARVEL-inspired characters. This initiative aims to make Coop products stand out among consumers.
Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe, says “Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and well-being.”
The beverage cartons will be equipped with a QR code that consumers can use to access engaging and informative content about the health benefits of dairy, while also incorporating the enchanting world of Disney characters to entertain and educate families and children.
Farahnaz Mohsenin, Project Leader for Coop Disney collaboration at Tetra Pak adds, “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailers, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”
“We understand how important dairy beverages are to shoppers and their families. We believe that by offering a wide range of dairy drink options, we can empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness. Shoppers will be able to purchase products featuring the designs at Coop stores across Switzerland” concludes Darko Stojanovic, Purchasing Poduct Manager at Coop.
