Omni-channel fashion group Tendam has collaborated with the e-commerce platform Myntra to venture into and enhance its presence in India, as announced in their joint press release on Tuesday.
Tendam specializes in brand management within the premium mass market segment. It operates as an inclusive omni-channel ecosystem that maximizes the overall engagement of more than 350 million consumers across both physical and digital retail outlets.
“For over a century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before,” said Jayanti Ganguly, vice president – category management at Myntra.
The company possesses ten proprietary brands, which include Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, Ooto, Hi&Bye, Springfield Kids, and Fifty.
Tendam’s Franchise Stores Set to Open in Pune and Ludhiana:
The lingerie brand Women’secret is the first of Tendam’s flagship brands to be available on Myntra in India. Additionally, Tendam will reinforce its market presence with the opening of two franchised stores in Pune’s Phoenix Mall of the Millennium and Ludhiana’s Silver Arc Mall in January 2024, aiming to grow sustainably in India by opening around 20 stores over the next three years.
“We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country,” said Antonis Kyprianou, franchise general manager of Tendam.
The strategic initiative fortifies the presence of Tendam’s brands in India, affirming the company’s robust international growth prospects. This follows an expansion strategy, collaborating with adept retail partners possessing firsthand market knowledge, experience, and professionalism, as highlighted in the release.
Tendam conducts its operations in nearly 80 countries spanning four continents, boasting over 1,800 points of sale. These include directly managed stores, e-commerce platforms, and franchise outlets.
Bengaluru-based Myntra currently offers over 6000 fashion and lifestyle brands such as H&M, Levis, Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, Nike, Puma, Crocs, M.A.C, and Fossil. Covering services across 19,000 pin codes in India, Myntra’s pioneering omni-channel technology is leveraged by 5600 stores across various brands, serving over 140 cities.
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