Tata Starbucks Private Limited has recently introduced its inaugural non-airport 24-hour stores in Chennai and Calicut, showcasing the company’s dedication to the Indian market. Currently, Tata Starbucks operates 341 stores in four cities throughout the country.
The newly introduced format adds to the company’s existing range of offerings, providing customers with the added convenience of placing orders at any hour of the day. By launching these 24X7 stores, Tata Starbucks reaffirms its long-term dedication to one of the fastest-growing Starbucks markets worldwide. These stores aim to offer customers a familiar and secure “third place” experience, further enhancing their convenience.
“Tata Starbucks has had an incredible journey in India since its inception in 2012 and we are proud to have achieved yet another milestone. The opening of our first 24X7 stores showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.
By incorporating local culture and craftsmanship into the design, the stores blend the distinctive and inviting Starbucks aesthetic with the character of the surrounding neighborhoods they serve, creating a harmonious fusion. The result is an extension of the surrounding community and a unique atmosphere that reflects the local culture, making customers feel at home.
The Calicut store is designed to resemble a beach house that blends seamlessly into the Calicut Beach environment. The iconic Starbucks Siren symbolizes bringing coffee to life from the ocean, perfectly adapted to the local culture by incorporating Kerala-style murals and metallurgy. These elements help to create a unique and authentic atmosphere that truly captures the essence of the location.
The Chennai store draws inspiration from local culture and subtleties to create a welcoming and homely atmosphere for customers. The new 24-hour store boasts traditional Chettinad architecture, featuring spacious interiors and beautiful ceramic tiles. The store’s design is a unique fusion of intricate Indian architecture and striking European artwork, providing customers with an indigenous yet elegant space to enjoy their coffee.
Along with local additions such as freshly brewed filter coffee, masala chai, and cardamom chai, Tata Starbucks is introducing a new cup size called Picco to these stores. This new size is perfect for first-time coffee drinkers, allowing them to sip and savor their favorite beverages. In addition to the new cup size, the stores will also offer a variety of shareable food items, including the Pesto & Mozzarella Sandwich in Panini, Bhuna Chicken Puff, Hazelnut Triangle, Chocolate Éclair, Egg White & Chicken in Multigrain Croissant, Red Velvet & Orange Cake, Chilli Cheese Toast, and Butter Croissant. This new and improved food menu is sure to delight customers and satisfy their cravings.
Customers at these stores can enjoy Starbucks merchandise and free Wi-Fi services. Furthermore, the My Starbucks Rewards™ loyalty program will also be launched in these cities, offering members various benefits and an opportunity to be a part of the Starbucks India community. This program is designed to reward loyal customers and enhance their overall Starbucks experience.
To provide customers with a safe and convenient Starbucks experience, Tata Starbucks has introduced contactless order and payment methods such as Mobile Order and Pay through the Starbucks India mobile application. This feature allows customers to enjoy their favorite beverages and food items from the comfort of their homes while ensuring a familiar and safe experience.
