Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first ‘WhatToEat’ feature aiming to simplify the selection process by offering personalised recommendations tailored to users’ current moods, location, order history, the time of the day and other preferences.
According to Swiggy, the app now allows users to express their cravings by choosing from a variety of mood bubbles.
The feature will inform users of the rationale behind each recommendation, whether it’s based on their order history, local trends, or popularity among other Swiggy users.
To streamline the decision-making process, WhatToEat presents users with ten personalised recommendations for each order, cutting through the overwhelming number of choices, the food delivery platform stated.
