India’s leading quick commerce platform, Swiggy Instamart has introduced “Handpicked,” a carefully curated selection of fresh, high-quality products. This new addition aims to provide constumers a range of items known for their quality, taste, and authenticity. Consumers can find this new addition at the bottom right corner of the Swiggy Instamart app, featuring specific labels across curated products.
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Diverse Range of Products
The collection features local, regional, and select new-age brands, as well as clean-label products, freshly prepared items, as well as gourmet options. This selection appeals to consumers seeking alternatives to mass-produced goods, with a focus on small-batch and healthier options.
The “Handpicked” category features a diverse selection, including locally sourced products such as handmade paneer and freshly baked breads and cakes from renowned brands like Iyengar’s. It also offers elusive items like sourdough bread from Brik Oven. The assortment extends to homemade treats like laddoos and chikki made with premium ingredients, distinctive batters such as Adai and Pesarattu, and authentic global cuisine ingredients like spices and sauces from ORIKA and Masterchow. Furthermore, the fruit and vegetable offerings highlight locally harvested seasonal produce.
“Choosing a conscious lifestyle by embracing clean, small-batch, and authentic products is increasingly becoming a trend in Indian households,” said Phani Kishan, CEO of Swiggy Instamart. “Access and availability, however, frequently present difficulties. Consumers are actively looking for such offerings, particularly those who are worried about the welfare of their children. Handpicked features products that have been carefully chosen for their outstanding quality, distinct flavour, and compelling story. In order to ensure that products are rigorously evaluated and that they meet quality and consistency standards before being awarded the Handpicked label on Instamart, we work closely with local partners. In their respective markets, these products are unique, authentic, and state-of-the-art. The arrival of on-demand delivery, with its amazing 10-minute guarantee, is the icing on the cake.”
Currently available in Bengaluru, the new feature will soon extend its reach to Delhi and Mumbai.
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