Superorder, formerly known as Forward Kitchens, a company based in New York that offers growth management solutions for restaurants, successfully secured $10 million in Series A and angel funding.
Foundation Capital took the lead in this funding round, and it also saw participation from notable figures such as Michael Seibel (Managing Director of Y Combinator), Kyle Vogt (Co-Founder and CEO of Cruise), Jon Swanson (Chairman of Thumbtack), James Beshara (Founder of MagicMind), BBQ Capital, I2BF Global Ventures, and various other investors.
The company plans to utilize the capital to further its expansion efforts.
Established in 2019 by Raghav Poddar, Superorder empowers restaurants with a comprehensive suite of tools encompassing Order Management, Automated Marketing, Financial Management, an AI-driven Website Builder, and AI-enhanced Images & Menus. With a presence in over 180 cities, Superorder collaborates with more than 1,500 restaurants today, delivering solutions that drive increased revenue through delivery and takeout, especially via virtual brands. The company equips restaurants with the capability to efficiently manage shifts, automate their marketing efforts, and streamline financial operations. By leveraging its proprietary AI algorithms, Superorder assists restaurants in identifying unmet market needs, thus optimizing revenue and profitability for their virtual brands. Furthermore, the platform consolidates orders from various platforms into a unified system, saving time, reducing errors, and enhancing overall operational efficiency.
Furthermore, the company unveiled a range of generative AI and order management solutions tailored to enhance restaurant profitability from online sales. This funding round comes on the heels of a sustained period of growth for the company, coinciding with its recent rebranding from its former identity as Forward Kitchens.
Poddar, an alumnus of Columbia University, conceived the company while participating in the Y Combinator Summer 2019 cohort. His inspiration came from observing the subpar online presence of his favorite restaurants, motivating him to address this issue. In 2021, Superorder made headlines by unveiling a $2.5 million seed round. The funds were instrumental in both expanding the company’s reach and assembling a proficient team across various departments, including operations, sales, and engineering, to bolster the initial product offering. Presently, the company boasts a dedicated team comprising over 70 employees.
