Starbucks, the US-based coffee chain, has opened its first outlet in Manali, as revealed in a social media post by a top company executive.
This marks the retailer’s second store in Himachal Pradesh, situated along the Manali-Leh highway at Palchan Hotel and Spa.
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Rahul Chaudhary, Starbucks India’s Store Expansion & Business Development representative, wrote on his LinkedIn profile, “This store stands as our highest-altitude location in India, nestled at 7,697 feet. Offering breathtaking vistas of the majestic Trans-Himalayan ranges, it’s a true haven for nature enthusiasts. Immerse yourself in the beauty of snow-capped mountains while savoring your favorite coffee.”
Chaudhary added, “Whether you’re a biker en route to Leh Ladakh or exploring destinations like Manali, Atal Tunnel, Sissu, and Rohtang, make sure to drop by this stunning store for your beloved cup of coffee.”
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The outlet lies 8 km away from Manali city, in the direction of Solang Valley, Atal Tunnel, and Rohtang Pass.
Earlier this month, it opened its first outlet in Jammu and Kashmir.
Starbucks entered the Indian market in 2012 through a 50:50 joint venture between Seattle-based Starbucks Coffee Co. and Tata Consumer Private Limited. Currently, the retailer operates around 400 outlets in India and aims to open 1,000 more nationwide by 2028.
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