Starbucks, in collaboration with dairy giant Arla, has unveiled its latest innovation: a new line of high-protein coffee-based RTD beverages.
Tempting Flavors: Caffe Latte, Chocolate Mocha, and Caramel Hazelnut
The Starbucks Protein Drink with Coffee lineup boasts 20g of protein per bottle, crafted with low-fat milk and without any added sugar. It’s now available in three tempting flavors: Caffe Latte, Chocolate Mocha, and Caramel Hazelnut.
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Adam Hacking, Arla’s Head of Beverages, expressed, “We’re dedicated to exploring fresh avenues to offer our consumers beverages that complement their active lifestyles. Our foray into the protein drinks realm brings the delightful Starbucks flavor to a high-protein beverage, fulfilling just that. By enticing current protein enthusiasts with an upgrade option and by seizing the opportunity to attract new shoppers, Starbucks Protein Drink with Coffee is poised to further propel growth in the milk-based beverage sector.”
Hacking emphasized, “This launch marks a significant shift, prompting us to introduce not just one, but three flavors. It’s an entire new selection that will fortify our standing as market leaders and offer consumers even greater variety.”
Availability and Launch Date:
Starting June 13th, the new line of ready-to-drink high-protein coffees will hit the shelves of major UK retailers, ready for purchase.
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