SPAR Hypermarket, a subsidiary of the multinational conglomerate Landmark Group, made an official announcement on Tuesday via a media release stating its membership in the Open Network for Digital Commerce (ONDC).
With this integration, SPAR Hypermarket’s D2C catalog can now be viewed on all apps that consumers are using within a rapidly developing network. This significant advancement will empower the hypermarket chain to expand its customer base by ensuring that its products are accessible to all buyers on ONDC.
The move will help the brand grow its presence across the country and help achieve its goal of aligning with the new-age shopper by being present across easy points of access.
Vipin Bhandari, Managing Director and Chief Executive Officer, Max Hypermarket India, said, “As a brand that is always looking to innovate and disrupt the market, joining ONDC is a great move for us.
T Koshy, Managing Director and Chief Executive Officer of ONDC, said, “As ONDC network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see SPAR Hypermarkets get on board.”
Initially, SPAR intends to commence its services catering to shoppers in Bangalore before gradually extending its reach to encompass other popular regions within the ONDC (Open Network for Digital Commerce) framework.
