Snitch, a prominent direct-to-consumer (D2C) men’s fashion brand, is pleased to announce the appointment of Aniket Singh as the company’s new Chief Business Officer. In this role, Aniket will be responsible for spearheading Snitch’s strategic initiatives to drive sustainable growth and operational efficiency. With his rich and diverse experience across industries, Aniket brings with him extensive knowledge in scaling businesses and fostering operational excellence.
Over the past two quarters, Snitch has achieved remarkable growth milestones and is steadily progressing toward reaching an Annual Recurring Revenue (ARR) of 250 crores. Since its establishment in 2019, the brand has maintained a steadfast commitment to expanding its leadership position, thereby unlocking substantial opportunities within the Indian direct-to-consumer (D2C) market. Aniket will harness his expertise to advance Snitch’s mission of delivering top-tier fashion products directly to consumers, all the while crafting an unforgettable shopping journey.
Aniket comes aboard Snitch following his highly successful tenure as the driving force behind B2B operations at Dunzo, a renowned player in the quick commerce and logistics industry. Before his role at Dunzo, Aniket led the revenue function at Treebo, a hotel aggregator, and co-founded Scholr, an Ed-tech startup that was acquired by Byju’s, a prominent educational technology firm, in 2020.
Commenting on the same, Siddharth Dungarwal, Founder, Snitch said “We are happy to have Aniket Singh on aboard, as the new Chief Business Officer at Snitch. His impressive track record in driving growth and optimizing operations for start-ups has been instrumental to further propel Snitch’s growth trajectory. As we have extensive expansion plans pertaining to retail, products, team, and marketing targeting the end of FY 2023- 24, we anticipate his expertise to continue to foster the acceleration chart for Snitch. His wealth of experience in scaling businesses, combined with his deep understanding of customer needs, make him a valuable addition to the Snitch team.”
Aniket Singh expressed his enthusiasm for joining Snitch, stating, “I am thrilled to join the fastest emerging D2C start-up. I am excited to contribute my experience in scaling businesses to drive the next phase of Snitch’s growth. Together, we will continue to push boundaries and set up new benchmarks for the business.”
Established in 2019, Snitch is a men’s D2C fashion brand that specializes in creating sustainable and thoughtful collections inspired by the latest trends. Additionally, Snitch Plus offers a collection of plus-size fashion, empowering men of all sizes to make a bold fashion statement and amplify their personalities through the transformative influence of clothing. The brand boasts an extensive range of everyday style essentials, encompassing formal attire, partywear, leisurewear, athleisure, and much more.
