Rupyz, a B2B SaaS startup, has secured $1.2 million (INR 9.9 crore) in its seed funding round, with Merak Ventures leading the investment, along with a group of angel investors.
The newly acquired funds will be employed by the startup to fortify its core technological offerings, ensuring the provision of robust and scalable solutions that address the evolving needs of small and medium-sized businesses, as stated in a released statement.
Established by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia, Rupyz operates as an omnichannel distribution platform for FMCG and consumer brands. The startup provides an integrated SaaS solution catering to distribution-led B2B businesses, automating and expanding their offline and online distribution processes to enhance sales and fulfillment channels.
It empowers its customers to chart the complete supply chain, aiding them in optimizing and simplifying their supply chain operations.
Rupyz predominantly collaborates with businesses in the FMCG, personal care, and lifestyle sectors. The company asserts that it presently manages a network that encompasses 85 brands, surpassing 6,500 distributors, and servicing over 250,000 retailers.
Radia stated that Rupyz’s objective is to empower the first brands within the FMCG sector to entirely redefine operational efficiencies in the way distributors and retailers establish connections, communicate, and conduct their business.
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“Our commitment is to unlock the full potential of India’s B2B e-commerce and supply chain,” he added.
Presently, the startup has set its sights on bringing aboard more than 3000 businesses within the next 12 to 15 months.
Rupyz asserts collaboration with more than 85 brands, 6,500 distributors, and 250,000 retailers across the nation. The startup maintains that its solution provides clients with a 20% to 30% improvement in return on investment (ROI).
Recently, Wiz Freight, a supply chain management startup, secured INR 125 Crores for growth, expansion, and general corporate activities, as per filings.
As indicated by a market study, the anticipated compound annual growth rate (CAGR) for the supply chain management market size in India is 10.01%, with a projected reach of $405 million by the year 2028.
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