Royal Challenge packaged drinking water has announced its partnership with one of the nation’s most beloved T20 franchises, the Royal Challengers Bengaluru, as an Official Partner for the ongoing T20 season. Having enjoyed a fruitful collaboration with the reigning champions of the women’s T20 team, Royal Challengers Bengaluru, the brand extends its enduring partnership to the men’s team for the 2024 T20 season. This year, Royal Challenge Packaged Drinking Water will infuse the festive fervor into the cricket season, encouraging every player to embrace bold choices with the hashtag #ChooseBold.
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“Cricket, a spectacular sporting event, unites the entire nation with its thrilling action, delighting fans nationwide. We are thrilled to partner with Royal Challengers Bengaluru as an official sponsor. Witnessing the Naya Shers #ChooseBold is exhilarating, as they epitomize the essence of our brand. We extend our best wishes to them for the ongoing season,” expressed Varun Koorichh, Vice President and Portfolio Head of Marketing at Diageo India.
“Embracing challenges and championing boldness has consistently defined the essence of Royal Challengers Bengaluru. We are delighted to collaborate with Royal Challenge Packaged Drinking Water, a brand that mirrors our ethos by consistently opting for boldness in all their pursuits,” stated Rajesh Menon, Vice-President and Head of Royal Challengers Bengaluru.
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