Roar Organic, a US-based functional beverage brand, has secured a new $10 million investment from CPG investor Factory.
Roar announced that the funding will be utilized to strengthen its role as a catalyst for category growth through strategic partnerships, enhance its distribution network, and expand consumer accessibility across the United States.
The brand stated that it concluded 2023 as the leading flavored non-carbonated water and sports drink brand in the natural channel within the United States.
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Keith Caldwell, partner at Factory, said, “From the moment we first encountered Roar, we knew there was something special here. Our continued investment reflects our unwavering belief in the team, their vision, and their ability to disrupt the beverage industry.”
Roar Organic’s CEO Bill Lange added, “2023 was a fantastic year for the brand, but we believe we’re just getting started. Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages – and we couldn’t be more confident in our ability to continue to make significant impact.”
