Reliance is currently exploring the possibility of partnering with British fashion retailer Primark to introduce its label to India. This venture would place Reliance in direct competition with Tata’s Zudio, Max owned by the Landmark Group, and Shoppers Stop’s recently launched value format, InTune.
The well-established 55-year-old brand, known for its affordable clothing and footwear, has been assessing the Indian market for several years. According to two individuals familiar with the matter, the brand might collaborate with Reliance either through a joint venture or licensing agreement. Unlike many other international retailers that focus on malls, the majority of their stores are expected to be situated on high streets, owing to their large-scale format, as per company executives.
Primark, renowned for its success as a value-priced retailer, has experienced remarkable global revenue growth in recent years, except for two years impacted by Covid-19. Its average prices undercut even those of retailers like H&M and Uniqlo. Although China remains Primark’s primary sourcing country, India follows closely as the second-largest hub for supplying the company, with a range of small to large factories. Primark has already integrated nearshoring into its supply chain strategy, enabling direct delivery of goods from Indian suppliers to local retail units. This approach ensures cost efficiency, flexibility, and responsiveness to local market demands.
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According to Devangshu Dutta, founder of retail consulting firm Third Eyesight, Reliance, being the largest retailer in India and boasting a portfolio of numerous international brand partnerships, holds a substantial advantage due to its access to real estate and operational synergies.
“India is an obvious growth market choice for large brands and retailers such as Primark,” he said. “In the end, though, it will come down to how effective the merchandise and the marketing is in connecting with the diverse needs of Indian consumers across the country.”
Primark, under the ownership of London-listed Associated British Foods, operates over 400 stores worldwide and aims to further extend its presence across both new and established markets, targeting a total of 530 outlets by the conclusion of 2026. In the affordable retail sector, Reliance already offers Trends and its recently launched fashion and lifestyle store, Yousta, which directly competes with fast-fashion giants like Zara and H&M in India. With a vast retail network exceeding 18,774 stores encompassing supermarkets, electronics, jewelry, and apparel outlets, Reliance has also forged partnerships or acquisitions with over 80 global brands to cater to local consumers.
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Reliance didn’t respond to queries. A Primark spokesperson said, “As a growing international business, we’re always open to new opportunities. However, we don’t comment on speculation about where we might expand to next.”
Experts said India’s consumption patterns have traditionally favored a narrow base of affluent consumers, who have wielded considerable influence over the market. However, there is currently a burgeoning opportunity for value-oriented brands to flourish and broaden their appeal.
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