QSR chain 99 Pancakes has recently made its entry into the FMCG segment with its first product, Brownie Brittle Chips. The company, which opened its first pancakes speciality outlet in Kala Ghoda, Mumbai in 2017, has now expanded to over 40 outlets across 15 cities of India.
The Brownie Brittle Chips range comes in four delicious variants – Almond, Pistachio, Strawberry, and Coffee, each offering a unique flavor experience. The product is manufactured and marketed by Euphoriya Hospitality, the parent company of 99 Pancakes, and sub-branded by 99 Pancakes.
Vikesh Shah, Founder, 99 Pancakes, said, “We started 99 Pancakes six years ago with a specialty product – Pancakes, and we’ve been able to penetrate the markets across India very well. The overwhelming response from our customers has given us the courage and motivation to further expand ourselves and venture into a new segment of Fast Moving Consumer Durables (FMCG).”
Vikesh added, “The Brownie Brittle Chips is our first product in the FMCG segment. With this product, we wish to strike the mid-meal snacking craving or a dessert after-meal. The different flavours that we’re offering will match the taste buds of all generations.”
The Brownie Brittle Chips are currently available at all 99 Pancakes physical stores, the online store of 99 Pancakes, as well as on popular food delivery platforms like Swiggy and Zomato, with a price tag of INR 110.
Moreover, in the upcoming time, the product will be available on various other popular marketplaces like Amazon, Flipkart, Big Basket, Blinkit, Zepto, and many more. The availability of the product on these platforms will make it more accessible to customers across the country.
The introduction of Brownie Brittle Chips in the FMCG segment marks a significant milestone for 99 Pancakes and Euphoriya Hospitality, and is sure to delight customers with its unique and tasty offerings.
