On Thursday, FMCG major PriyaGold announced its entry into the Direct-to-Consumer (D2C) space with the launch of its website.
In a statement, PriyaGold said its platform offers a variety of products, including chocolates, biscuits, and gift hampers, to accommodate diverse customer preferences and budgets.
Established in 1994, PriyaGold serves as the flagship brand of Surya Food & Agro Ltd. and is renowned for its high-quality range of premium biscuits.
Commenting on the development, director of PriyaGold, Mannas Agarwwal said, “Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”
In addition to traditional retail channels, PriyaGold distributes its products through online platforms like Amazon and BigBasket.
In the FMCG market, PriyaGold competes with giants like Britannia Industries, Parle Products, and Cremica.
It is noteworthy that the swift evolution of consumer lifestyles and the emergence of new snacking habits have emerged as significant factors driving the growth of the FMCG market in India.
Meanwhile, the proliferation of D2C brands in the country has surged in recent years, driven by the increasing internet penetration and improved access to smartphones. Consequently, FMCG companies have entered the e-commerce market and even acquired stakes in various D2C brands to expand their reach to a broader audience.
Earlier this year, leading FMCG company Marico secured a 58% stake in the D2C nutrition brand Plix. Additionally, ITC has invested in various D2C startups, such as Mother Sparsh and Yoga Bar.
Also Read: ITC intends to boost its healthy food segment: Aims to acquire Yoga Bar
According to a report from the India Brand Equity Foundation (IBEF), the Indian FMCG sector is expected to achieve a market size of $220 billion by 2025.
