Pret A Manger, the British sandwich and coffee chain, is looking to expand its footprint in Germany by doubling its current presence, as reported by the World Coffee Portal.
In pursuit of this expansion, the sandwich and coffee chain has collaborated with franchisee PM Nord.
By the year’s end, the sandwich and coffee chain intends to launch five new eateries in Berlin.
The initial pair of the five locations are scheduled to open in November 2023. The first will be situated at Friedrichstrasse, a bustling cultural and retail center, while the second will be located at the Sony Center within The Playce at Potsdamer Platz.
The rest of the establishments are scheduled for Leipziger Platz, the shopping center at The Playce at Potsdamer Platz, and Steglitzer Schloßstraße.
In a statement, PM Nord said, “Following the success of our shops in German transport hubs, launching the Pret brand in downtown Berlin is a major milestone in our European expansion.
“We’ve long heard that locals would love to have a Pret in the city centre, so we’re delighted to be working with new franchise partner PM Nord GmbH to bring our freshly made food and organic coffee to more people and add something new to Berlin’s vibrant food-to-go scene.”
The coffee company made its debut in the German market in 2018 when it inaugurated its inaugural restaurant at Berlin Central Station. At present, it manages four establishments in Frankfurt, Berlin, and Düsseldorf.
The launch of these new restaurants aligns with Pret A Manger’s expansion strategy, aiming to double its brand presence by the year 2026.
Earlier this month, Pret A Manger established a new joint venture partnership with its current franchisee, Dallas International (Dallas), to accelerate the brand’s expansion in the United States.
The company’s objective is to broaden its presence through the establishment of new company-owned stores and the signing of additional franchise agreements.
The restaurant brand presently employs a staff of 9,900 team members across 15 international markets, which encompass Belgium, Canada, Dubai, France, Germany, Hong Kong, India, Italy, Kuwait, Luxembourg, Singapore, Switzerland, the UK, and the US.
