The fashion brand Powerlook is aiming to achieve a gross merchandise value (GMV) of INR 300 crore in the current financial year, marking a growth of over two times compared to the previous year, as stated by a senior official of the company. Powerlook, known for its presence on major ecommerce platforms such as Myntra and Flipkart, reported a GMV of INR 130 crore in the preceding financial year.
GMV denotes the aggregate worth of products or merchandise sold within a specific timeframe via a platform facilitating customer-to-customer transactions.
Additionally, the brand maintains a strong presence in the offline market, generating significant operating revenue.
According to Raghav Pawar, Co-Founder of Powerlook, the brand’s primary focus lies in ensuring customer satisfaction and timely delivery of products.
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He further emphasized, “Through our dedication to providing top-notch products and tailored shopping experiences, we consistently strive to surpass the expectations of our customers.”
Pawar stated that the men’s fashion brand sustained a growth rate of 35-40 percent quarter-on-quarter throughout the previous year. It experienced a 30 percent increase in both sales and revenue on a quarterly basis.
Pawar attributed Powerlook’s growth to targeted marketing campaigns, strategic partnerships with well-known influencers, and an adaptable pricing strategy along with a strong customer retention policy.
The brand has utilized social media platforms like Instagram and Facebook to interact with its audience and establish a formidable online presence.
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