Jubilant FoodWorks Limited (JFL), the food service giant, delighted customers with the grand opening of Popeyes, the renowned Louisiana Chicken brand, at Chandni Chowk in Delhi.
This marks the highly anticipated debut of the iconic Louisiana-style chicken giant in the national capital region, located at the Omaxe Chowk mall.
Popeyes, celebrated worldwide for its bold, Louisiana-style fried chicken and the globally famous Chicken Sandwich, which took the internet by storm in August 2019 in the USA, is now all set to enamour the taste buds of Delhi’s chicken aficionados.
Accessible globally and across southern India, Popeyes will now bring its legendary fried chicken, renowned for its crispy texture and distinctive blend of spices, to the national capital.
In addition to its Chicken Sandwich and renowned Hot & Messy Range, the menu will showcase Cajun-flavored Chicken Tenders, Popcorn Chicken, Rice Bowls, Wraps, and more.
For vegetarian diners, Popeyes offers tantalizing choices such as Cajun Veg Burgers, Veg Wraps, Cajun Fries, and Onion Rings.
Sameer Khetarpal, CEO and MD of Jubilant FoodWorks Limited, shared his excitement as the globally renowned fried chicken brand, Popeyes, enters the consumer market of the national capital.
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“Since our launch in India two years ago, we have been humbled by the overwhelming response to the brand. We aspire to recreate the same fan following in Delhi that we have received in other cities by generating the same excitement and loyalty for Popeyes and its signature dishes. The unique, delicious, and wholesome Cajun flavours of Popeyes are certain to appeal to the Indian audience,” he added.
The brand is set to further captivate the city with plans for additional store openings in strategic locations, including Pacific Mall, Jasola, Pacific Mall Faridabad, and DLF Epitome, Gurgaon, all while championing sustainability with a zero-emission delivery fleet.
Gaurav Pande, Executive Vice President & Business Head of Popeyes, India, said that Popeyes stands out for its authentic Cajun flavour and a rich legacy dating back to 1972. “Globally, long queues of chicken-loving enthusiasts are witnessed outside each new store, and a similar reaction is being seen in India as well,” he noted.
He further said that consumers in Delhi can now enjoy a variety of flavourful dishes like the world-famous Chicken Sandwich and newer innovations like the Hot & Messy range alongside vegetarian options. “The lip-smacking menu offerings will be backed by exceptional service, making for a memorable dining experience,” he said.
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Rafael Odorizzi, President of Restaurant Brands International (RBI)’s Asia-Pacific region stated, “This first restaurant in Delhi will show guests our commitment and passion to serve only the best chicken. We can’t wait for guests at Popeyes to try the mouth-watering crunch of our juicy fried chicken.”
Additionally, he expressed confidence that the brand’s unique menu offerings catered to the local taste profiles will help build unforgettable memories that will make people fall in love with Popeyes over and over again.
JFL boasts a robust and expansive network comprising 1,928 Domino’s outlets spanning 407 cities. Additionally, the food service giant holds exclusive rights for Popeyes establishments in India, Bangladesh, Nepal, and Bhutan, as well as Dunkin’ eateries in India.
On January 31, JFL reported a standalone net profit of INR 65.8 crore for the December quarter, marking a decrease of 18.2 percent from INR 80.4 crore in the corresponding period of the previous year.
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