Polar Bear recently collaborated with MadHawks to boost the opening of their latest store in Gachibowli, Hyderabad, marking their 16th outlet in the city and 137th in India. Employing a strategic influencer marketing strategy with 14 influencers predominantly focused on food and lifestyle content creation, the campaign garnered over 2 million views and engaged 1.5 million individuals. This contributed to a triumphant store launch, evident in lengthy queues during the weekend and complete sell-outs on weekdays.
Founded in 2008 with its first ice cream parlor in Bangalore, Polar Bear – The Ice Cream Sundae Zone has consistently won the hearts of its patrons, fueling its expansion across numerous destinations across the country.
Prashant P., Vice President at Polar Bear, expressed appreciation for MadHawks’ flawless execution of the influencer campaign, emphasizing their skill in pinpointing the ideal influencers and surpassing expectations through a strategic approach. He praised the entire MadHawks team for their exceptional support and professionalism.
Continue Exploring: Baskin Robbins expands beyond ice cream: Introduces all-day snacking options and new flavors for summer
In March 2024, Polar Bear inaugurated its latest outlet in Gachibowli, Hyderabad, in collaboration with MadHawks to harness the power of social media. Influencers were invited to the new store, where they indulged in ice cream sundaes and showcased their experiences via Instagram reels. This collective effort reached an audience of over 1.5 million individuals and accumulated more than 2 million views and 20 thousand likes within just a few days.
The sustained organic viewership of the reels highlighted the success of MadHawks’ influencer marketing strategy. Ravi Kumar, the founder & CEO of MadHawks, credited the campaign’s triumph to their dedication to providing value for partners, a principle deeply rooted in the company’s ethos from the beginning. He expressed admiration for the dedication and enthusiasm of the social media team, while also expressing gratitude to Polar Bear for their trust and collaboration.
Continue Exploring: From scoops to sundaes: Ice cream sales set to soar 15-20% this summer
